PACARI CHOCOLATES
Package design | Logo design
Package design | Logo design
Pacari Chocolate is a family-owned company, dedicated to making the highest quality organic chocolate from Ecuador. They work with cacao growers and create a fine chocolate with the best flavor and texture possible. Preserving the native Arriba Nacional cacao, Pacari Chocolate was developed and is the first single-origin organic chocolate made entirely in Ecuador.
The challenge was to redesign the identy for the PACARI line of chocolates ”RAW’’, using artwork that captures the nature and the history of the brand, being a high quality organic premium line of dark chocolates. Conveing the heritage of its cacao in its packaging, tracing back to Ecuador. With this new redisgn we want to show with its package what the brand represents and its background, with the obective of creating a brand recognition in the canada market.
The challenge was to redesign the identy for the PACARI line of chocolates ”RAW’’, using artwork that captures the nature and the history of the brand, being a high quality organic premium line of dark chocolates. Conveing the heritage of its cacao in its packaging, tracing back to Ecuador. With this new redisgn we want to show with its package what the brand represents and its background, with the obective of creating a brand recognition in the canada market.
THE COLORS
Yellow, blue and red. The color are inspired by the Ecuadoria flag.
THE ILLUSTRATIONS
Inspired by the farmers, the illustration have a organic feel to it and they all fit together when combined.
PACARI HAS A MESSAGE FOR YOU
The chocolate package is made to look like an envelope. It comes with a message, all the way from Ecuador to the Canadian market. We invite people to taste what makes Ecuador especial, showing them why Pacari has one of the best chocolates in the world.
